As the tourism industry continues to flourish, so does the issue of overtourism. Overtourism refers to the phenomenon where popular destinations become overcrowded with tourists, leading to negative impacts on local communities and the environment. It is crucial to understand the concept of overtourism in order to address this worldwide problem effectively.
Overtourism occurs when the number of tourists surpasses the carrying capacity of a destination. This can be attributed to various factors such as aggressive marketing campaigns, affordable travel options, and the rise of social media. As a result, popular destinations like Barcelona, Venice, and Bali have experienced overcrowding, pollution, and strain on resources.